The first law of mass media

Sales people can make the best marketers!

I nearly always enjoy Seth Godin's blogs (who doesn't), but this one in particular struck a chord with me as I am convinced that in order to be effective at any level of personal marketing you have to have your relationship skills in order.

More than that if marketing firms and advertising agencies want to really get in touch with their customers and have these kind of relationships that Seth describes, I suggest they hire sales people for their creative teams not just to sell their services!


read more | digg story